we were given a project to design salt and pepper shaker packaging and an ad campaign. i came up with the concept of yin and yang, because salt and pepper is about finding the perfect balance in your food, another part of my concept was the old blue and white china that most of our grand parents and parents have in their home. the beautiful blue and white china comes with a beautiful love story behind the pattern. i decided to incorporate this into my design, because everyone knows the pattern but people have forgotten the story. i designed my packaging to fit together like yin and yang. the two boxes fit together perfectly and work as a unit, although they can each stand on their own. the boxes work together all around from every angle. the pictures line up and continue to form a unit, the one half of the story is printed on the one box and the other half of the story is printed on the other half. the use of old imagery relating to the story was used in the ad campaign. the refil box for the salt and pepper, is a take away box, so it can be discarded after use, plain and simple. everything is very tactile and beautiful. i loved doing this project. it really is one of my favourite projects. i love how the traditions and the modern combined to form something new and beautiful. we can't forget the past, because it's where we come from, it formed us, it's the yin to our yang.
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